Our Story

Hey there! We're Ariel and Alex, and we're very excited to share our story with you!

 

Our friendship started in middle school, and we quickly discovered our shared love for film making!

From getting together on the weekends and filming little skits to developing an unexplainable passion for lighting !

With our first ever lights purchase - which where some old colortran 1ks and a lowel light kit we started experimenting and learning the art of lighting.

After a while our passion became an addiction and before we knew it we had our parents living rooms full of old ancient lights, sliders, stands and even a jib...

To say the least our parents where not very happy,  While working a couple odd jobs since the beginning of high-school to finally both landing a job at a tv station, we where able to buy a small van to please our parents and get all that "precious junk" out of their houses.

Eventually that led to us getting hired by a local DP whom started booking us to light some low budget music videos aswell as smaller scale ads.

We then proceeded to buy Some Kino-Flos, Some more stands and thus in 2017 "ELEVATE" was born ! And thanks to the ongoing support from our small film community in South Florida, Thanks to the Directors, Cinematographers, Producers, Agencies, Family, Rental Houses, Techs, and Everyone else we have had the pleasure of meeting.

Here we are today 9 years later still growing, still learning and still enjoying every second that we are on set feeding our passion.